ABOUT US
Luminous Brand Identity is a creative branding agency founded by three visionary women: Amy Rouyer, Katie-Laine Thornton, and Laurie Montgomery. All 3 have owned successful small businesses for the last decade and have a deep understanding of what it takes to create and build a brand. With more than six years of collaborative synergy in a shared studio, they’ve combined their diverse expertise in photography, visual art, graphic design, storytelling, and consumer behavior to create a powerhouse team.
Whether it’s creating a new brand from scratch or refreshing an existing one, Luminous Brand Identity will light up your brand through a focus on storytelling, aesthetics, and unique vibes.
Katie-Laine Thornton
Content Alchemist
Website Copy
Bio creation
Hair and makeup artist
Amy Rouyer
Visual Alchemist
Photographer
Content creator
Visual concepts
Laurie Montgomery
Design Alchemist
Logo creation
Art direction
Brand aesthetics
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Katie-Laine (she/her)
CONTENT ALCHEMIST
Katie-Laine Thornton loves a good story and believes words have incredible power. As a free-spirited Virgo with a background in the arts and Public Relations, Katie-Laine brings a unique blend of creativity and strategy to the table. Her ability to catch the vibe of a brand coupled with her attention to detail has been key in crafting memorable brands. Using the experience of building a multiple six figure beauty brand, Katie-Laine is eager to channel her expertise into helping other brands build authentic and compelling narratives for clients.
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Amy (she/her)
VISUAL ALCHEMIST
With a background in visual art and over 13 years as a photographer specializing in events, branding, headshots, and portraits, Amy is the image creation powerhouse of the trio. Her expertise in lighting, posing and editing has been instrumental in crafting powerful brand images for many companies such as Google, Samsung, Suave, Stella & Dot, Smile Direct Club, and many others. As a Libra, she finds balance in the magical and the mundane. With a penchant for powerful visuals and a collaborative spirit, she’s excited to co-create impactful brand identities with her partners.
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Laurie (she/her)
DESIGN ALCHEMIST
Laurie Montgomery is a visual artist + illustrator with a background in graphic design and a keen eye for aesthetics. Laurie brings a wealth of creativity to the team, specializing in logo design and art direction! She enjoys creating custom visuals to reflect the personality of a brand. Her favorite designs encompass a fusion of whimsy and elegance for a not-so-serious vibe. Intricate details, special meaning and colorful combinations saturate her work. Her compelling storytelling through visuals has led to numerous successful branding campaigns for diverse clients over the last 16 years. As a curious and adventurous Sagittarius, she’s ready to embark on this new venture and elevate brands to new heights.